Q&A BY LAUREN CHASE, YPC Communications
Kadee Coffman is a national TV host and sideline reporter who can be seen on networks such as: Great American Country (GAC), Fox Sports and RFD-TV. She currently works as the PRCA Xtreme Bulls sideline reporter, Host of “Superior Sunrise” for Superior Livestock Auction and co-hosts RFD-TV’s “Gentle Giants” with Pam Minick. In addition, Kadee has been hired as a feature reporter on GAC, and was the sideline reporter at the 2012 Wrangler National Finals Rodeo, Cheyenne Frontier Days Rodeo, the annual Fort Worth Stock Show Syndicate Sale and more. Kadee is a true cowgirl at heart. Born and raised on her family’s horse and cattle ranch in Clovis, Calif., Kadee has shown western pleasure, reining and working cow horses since childhood. She has a true passion for rural America and in 2007 was Miss Rodeo California, which gave her the opportunity to promote professional rodeo and the western lifestyle. Today, Kadee calls Fort Worth, Texas home working for the world’s leader in livestock marketing, Superior Livestock Auction.
How did you get involved with Superior Livestock and Pro Rodeo?
Rural America and the western lifestyle has my entire heart. For me, growing up on my family’s ranch instilled not only the western way of life, but a true passion for agriculture and being proud of where you come from. I had always dreamed of being Miss Clovis Rodeo because so many of the young ladies I looked up to had the opportunity. I was fortunate to win Miss Clovis Rodeo in 2004,and went on to the California Rodeo Salinas to represent the largest rodeo in California in 2005. That year, is when I knew not only did I want a career in the agricultural industry, but when I was being interviewed I always wanted to be the one asking the questions – not answering! After Miss Rodeo California in 2007, I was approached to host a TV program on RFD-TV after my reign and that is when I met the folks at Superior Productions. Following my year hosting “TV Horse Source,” I went back to school and obtained my degree in broadcast journalism. It wasn’t long after graduation I was knocking on Superior’s doors. I will always be thankful for their open arms and truly giving me a once in a lifetime opportunity.
Tell us what a typical day looks like for you…or perhaps a season.
A typical day varies immensely! Some days I’m behind my computer editing RFD-TV’s “Gentle Giants” and other Superior Production projects, other days I feel like the airport is my second home flying from bull ridings to rodeos. The summer is the busiest time for me, but after Labor Day I slow down until the Wrangler National Finals Rodeo in December.
What venue is your favorite to host?
I am beyond humbled every time I interview Superior’s customers on “Superior Sunrise.” Not only do I learn more about their operation (and get to brag about what great genetics they have), but what amazing and hard-working people we have that make up the cattle and ag industry. THANK YOU to each one of you for helping feed our world. On the other end of the arena, interviewing at the Wrangler NFR was a goal of mine for a long time. I’d be lying to you if I didn’t say, interviewing someone like Wrangler NFR bull rider Trevor Kastner wasn’t awesome, after he was the only guy to cover a bull during round 9 and picked up a check for nearly $60,000…. It’s pretty neat to be able to capture that kind of reaction and emotion.
Do you ever get nervous before you go live?
I think I’d be worried if I didn’t have a few nerves as they were counting me down! I love LIVE TV, for two reasons. Number one: there are no do-overs. You have to roll with the punches and sometimes are better than others! Number two: I have my game face on that much more, you know, it’s go-time. It’s easy to get too comfortable when everything is being taped because you always have in the back of your mind, you can just do it over. With, LIVE TV you can’t!
What is one of the most memorable experiences you’ve had while reporting?
The 2012 Wrangler NFR is hard to top, however, interviewing Dr. Temple Grandin last fall in the Fort Worth Stockyards about cattle handling and animal welfare is something I will remember forever. I also did a special feature on GAC at R.O.C.K Ride On Center for Kids in Georgetown, Texas and highlighted their Horses For Heroes program. That was probably the most humbling experience of my life. I was able visit with soldiers who had just returned home, and were utilizing Horses For Heroes to not only alleviate physical pain but pain from scars that can’t always be seen. I think all of us can agree the bond and trust between a human and a horse can change your life. THANK YOU never seems good enough to say to a solider when I pass by them on any American Airlines flight I happen to be on, but, THANK YOU for continuing to fight for our great Country.
What is your favorite part about your job?
As a reporter, especially in an industry that is so dear to me, I love being able to share a rancher’s story, or an upcoming bareback rider’s long road to making his first run at the WNFR. I love showing the western way of life, and I love bragging about how awesome each one of you are! We’re in an industry to be extremely proud of, and as a reporter I’m thankful I can help send that message.
Why is agriculture important to you? To the country?
Agriculture is everything to me. I think all of us that we’re raised on our family’s farm, and played with our dolls and John Deere tractors in the manure pile, instead of inside the house, just may be a little better off than our “city slicker” friends. Don’t get me wrong, I have many and absolutely adore them, but they all loved coming to the ranch and being able to play cowgirl for a day. Admit it, we all have a little cowboy and cowgirl in all of us. As far as impacting our country, agriculture feeds the world and not just our country. We provide for so much more than that! Farmers and ranchers are the salt of the earth.
What is one thing about yourself that would surprise people?
I am an absolute neat freak! I can’t remember the last time I didn’t make my bed before I left my apartment. I’m the proud owner of a miniature donkey named Fiesta, and I’m also VERY uncomfortable with grocery shopping. Don’t ask – my mom will be embarrassed I said that.
What do you hope to be doing in the future?
I hope to continue shedding a positive light on our industry and telling compelling stories of cowboys and cowgirls, who are our heroes. I’d also like to report at The Kentucky Derby in the near future and ride alongside the winning jockey. I’ll have to work on that English riding helmet the reporter usually wears. Hopefully, I can wear my cowboy hat! In my spare time, I design western chic buckles for Denver, Colo., based company, Johnson&Held. I’m going into my second year with them and absolutely love it! I’m a western fashion fanatic so who knows, maybe a boot line next?!
Cowgirl icon Pam Minick is not only my mentor but a dear friend of mine. She’s always said to, “Utilize every possible resource you have and give a 150% when you’re passionate about something.” I live by that, and I never say “I can’t.” If you keep your eye on the ball, and stay focused you can achieve anything!
Since this is a blog for beef producers, tell us what your favorite beef dish is and why.
No one can beat my dad’s steak! I’m a steak, baked potato and broccoli kinda girl! On rare occasion I may splurge for twice-baked potatoes!