BY JERALYN STEPHENS – NCBA Communications
At the National Cattlemen’s Beef Association
(NCBA), we understand that Gen-X-ers and Gen-Y-ers will lead the beef industry into the future. That is why NCBA created a Young Producers’ Council (YPC) for NCBA members who are 18-35 years of age and the council plays an active role in the decisions made by the NCBA membership and leaders.
In the spirit of being the driving force for the industry, more than 35 YPC members met during the 2012 Cattle Industry Summer Conference to get updates on issues facing the beef industry. Throughout the YPC summer meeting there were several highlights that included task force and committee updates, as well as a discussion on proposed resolutions. The Young Producers’ Council is unique due to its ability to vote on resolutions that direct NCBA policy priorities, which allows the future leaders of the beef cattle industry to advocate and make an impact on the industry that will shape the future of their family cattle operations.
As part of membership development, the enthusiastic YPC members got to hear from three influential NCBA leaders; Colorado Livestock Association President Mark Frasier, NCBA Vice President Bob McCan and Mike Echeverria of Echeverria Cattle Company. They shared leadership and business advice with the members to encourage continued involvement in the beef cattle industry. The NCBA leaders encouraged the membership to focus on fighting against the death tax and over-regulation by the national government, as well as get involved in beef sustainability development.
The council hosts two meetings a year for YPC membership to attend, one at the Cattle Industry Annual Convention and the other at the Cattle Industry Summer Conference. This year’s meeting was streamed live via webinar and received over 100 views online. For those who missed the meeting the video will be available for future viewing on the Young Producers’ Council web page
. The next meeting will be held in Tampa, Fla., at the 2013 Cattle Industry Annual Convention.