Category Archives: Animal Welfare

Hypocritical Transparency

This post was originally posted on and is reproduced here with the author’s permission

I visited a slaughter facility a few weeks ago and while this wasn’t a new experience for me, it was an unusual one. I’ve been in several plants, of both the beef and pork nature, around the United States and also in South Africa, Australia and Canada. They all vary in some degree but one thing remains a constant: the employees and management take the utmost care to provide the animals with a humane death.

The livestock and meat industries are constantly be pushed to be more transparent. By allowing the public to see what is really going on, they will be more accepting of general practices such as slaughter, castration and euthanasia. Temple Grandin Ph.D., has professed on numerous occasions the need for transparency in agriculture and in meat production. Because of this mindset in the meat industry, I was taken back on two events at the meat plant.

I might point out that all the people on this tour were from agriculture backgrounds and were involved in some facet of production agriculture.

First, the tour didn’t include a view of the stunning/knocking area. I realize that many people may not want to see that particular aspect of slaughter but the reality is that animals have to die for us to consume meat. For those individuals on the tour who had never been in a plant, seeing the stunning area is a critical component to their experience. Although this was not my biggest problem with the plant, it was most certainly frustrating.

The biggest disappointment lay in the fact that when I asked what percentage of animals were rendered unconscious on the first try, the answer was “One-hundred percent.” To which I replied with an incredulous look and “What?” The manager said, “That’s the PC answer and it’s all you’re getting.” Wow.

This is a problem. The fact that the manager wouldn’t tell a group of agriculture professionals what percentage of animals were stunned correctly on the first try is maddening. One hundred percent is absurd and quite frankly, not feasible. The American Meat Institute (AMI) Animal Handling Guidelines for animal welfare at slaughter plants outlines that 95% or greater of all animals must be rendered unconscious on the first try in order to pass the stunning audit. When two living beings and a piece of machinery are involved it’s hard to eliminate all error – something will go wrong occasionally, but not often. Dr. Grandin has said that if guidelines and goals are put in place, employees will achieve those goals. In a 2001 audit of food suppliers for McDonald’s and Wendy’s, 91% of the plants passed the stunning audit which required 95% or more of the animals to be effectively stunned with the first shot. As you can see, setting goals provides for accountability. The plant I toured probably has goals in place and is quite likely achieving 95% or higher, but we’ll never know because they failed to be transparent.

This is just one person’s opinion and maybe not every person who took a tour of the plant would have the same thoughts. And of course, not every plant is the same, they all differ in management strategies and the tours that are given. This experience just rubbed me the wrong way.

The lack of trust shown to the group of agriculture professionals was frustrating, and in my opinion, rude. If the managers of a plant don’t feel they can be honest and transparent with the people who raise the animals that are sent to the plant, how can we expect them to be open and honest with the consumer?



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Few Can Be Cattlemen – Cattle Call Feature: Ricky Booth

BY LAUREN CHASE (Montana Stockgrowers Association)

While scanning through Facebook one day, I came across this image and quote from YPC member, Ricky Booth and thought it is was a perfect way to sum up what it means to be a cattleman. That led me to want to find out more about Ricky and how he is involved with the beef industry. Let’s meet him on today’s Cattle Call feature…

What was life like growing up in Florida?

Besides hot, humid, and wet – it was great fun.  When I wasn’t in school I was staying with my grandparents.  Saddling up my pony and going cow-hunting (def. rounding up cattle) with the cowboys was how I spent my summers and spring breaks. Some of my fondest memories were the times I spent with my family working on the ranch.  And when the work was done we enjoyed fishing for bass, catfish, and gators.  Just like a normal kid I played football and baseball and just like a rural kid I showed 4-H market steers at the county fair.  As a teenager our ranch became a refuge of sorts for my friends and I. We could get away from town and enjoy the woods.  Although it didn’t limit the amount of trouble we got into, it just meant dealing with parents instead of the law.

In retrospect, I realize that growing up in central Florida was pretty interesting.  Of course as a child I didn’t know anything different, but as I’ve grown older and traveled a bit around this great country of ours, including many rural destinations, it’s dawned on me that I have witnessed an extraordinary amount of change and experienced a great deal more of diversity than your average ranch kid.  To put our area’s growth into perspective – my mother’s parents graduated from high school in 1935 and she in 1970.  Her class was only slightly larger than that of her parents – 50 or 60 total in each, 2 high schools in the county.  When I graduated in 1996 we had 350 in our class and were 1 of 4 high schools in the county.  Today there are 7 high schools.  Ranchland was gobbled up at a record pace through the late part of the last century and the first decade of this one.  Many ranch families sold out, moved on, got smaller, and/or got out of the business all together.  Folks from all over the U.S. and the world moved here during that time – most of them with no knowledge of our area’s history.  I’ve been hosting a mini-version of the USFRA’s Food Dialogues since I was in elementary school.  As one of the rural few all throughout school I was always called on to explain our county’s heritage and cattle industry.  It can get tiresome to constantly converse in generalities to the agricultural illiterate about our business when all you really want to be discussing is a new vaccine program, calf prices, or new genetics you’re interested in.  The traffic, the fewer ranchers, and the loss of most of our ag support industry are some examples of the not-so-good change, but it’s not all bad.  World-class healthcare, fancy restaurants, top-notch attractions, new and technological advanced schools, the Atlantic Ocean and the Gulf of Mexico, and just about every retail store you could imagine are right in our backyard. The measurement I have found that has become universal for how rural you live is, “How far are you from a Wal-Mart?”  We’re only about 12 miles, so not too bad.  Except for the fact that we used to drive cows right through what is now the electronics department!

How did you decide to study Animal Science and how is that degree helping you now?

It was the only degree program that I had a passion for and with age I have realized that passion is extremely important – it is directly correlated to the degree of quality of anything you will receive or create in life.  I started at Auburn University but transferred to the University of Florida after my freshman year.  I have a passion for the state of Florida too.

My Animal Science degree is a continual benefit to me professionally, but not because of a specific course or professor.  It was the immense broadening of my professional network that made it all worthwhile.  My network is still expanding today…the snowball keeps on rolling.  Now I am not saying that the classes I took didn’t provide valuable information or skills or that professors I had didn’t educate or inspire me – with hind sight though you understand the immeasurable worth of people and relationships.

My father is quoted as saying, “The best class we paid for was that internship.”  That internship was completed at, what was then, Stevenson/Basin Angus in Hobson, MT.  Aside from the great people I met and wonderful lifelong relationships that were created, the hands on experience in a place about as far from Florida as you can get in the contiguous 48 was tremendously significant when evaluating  my overall educational experience.  I gained new understanding about how the industry works outside the sunshine state, how to run an AI program, and that I really can’t handle cold weather.

Tell us about the Doc Partin Ranch (DPR) and what is your role on it?

DPR is one part of the original Heart Bar Ranch that my great-grandfather, Henry O. Partin, started in the early 1900’s.  Henry O. was a commercial cattlemen and citrus grower to start, but in the 1930’s he decided to bring in a herd of purebred Brahman cattle from Texas.  That decision changed the Florida cattle industry forever and would prove to have a profound impact on his descendants for going on 5 generations now.  Partin Brahman genetics have been used all over the (warm-weather) world and are the base of 5 of the largest herds in the U.S.  In the 1980’s the Heart Bar Ranch was split up between Henry O.’s 5 children and the DPR was created.

Today the DPR is primarily a commercial and purebred Brahman cattle operation.  Our commercial cattle are made up, for the most part, of Hereford x Brahman and Angus x Brahman cows.  Our herd is divided into 2 types of mama cows – Brahman-sired crossbreds and English-sired crossbreds.  Brahman-sired females are mated with Hereford and Angus bulls and replacement heifers can be selected from this group.  English-sired females are mated with Brahman bulls if replacement heifers are desired and Hereford, Angus, & Charolais bulls are used accordingly in terminal crosses.  Our registered Brahman herd is truly a herd of beef-type Brahmans.  While most of the breeders in the U.S. and the national breed association dedicate a majority of their time to the show-ring, we are dedicating our time and efforts to increasing the quality of beef production traits within our Brahman cattle.  As the demand has grown in recent years for beef-production Brahman genetics so too has the demand for DPR genetics.  We have stayed focused on creating the “right kind” of Brahman cattle for the commercial industry and we have been gradually increasing our herd size in response to the demand.

Since graduating from UF in the spring of 2001 I have been working full-time at DPR.  I am the Brahman herdsman – responsible for all the breeding, media, marketing, sales, & genetic selection.  My uncle Hank Partin is the general manager and his son, John, and my brother, Randy, complete the workforce.  We are the whole crew, so from patching a broken wire to negotiating a sale, it all rests on our shoulders.  There is no typical day here at DPR, but we are a typical central Florida cattle ranch.  Our commercial calves are sold at weaning in the late summer/early fall.  In the winter time we palpate and vaccinate our cows, cull cows, develop our replacement heifers & purebred Brahman calves, do quite a bit of prescribed controlled burning of rangeland, and complete most other task you don’t want to do in sweltering heat and humidity.  We calve mostly mid-December through mid-March and as we move into springtime we being working through our cattle – castrating, sorting, turning out bulls, and AI work with the Brahmans.  In the summer it is time for pasture management.  We do a lot of mowing and herbicide spraying.  Summertime also allows us to take advantage of our school-aged family members.  We’ll put the kiddos to work as we vaccinate, deworm, and implant our calves then prepare them for shipment by sorting off pairs.  Lots of time on spent on horseback throughout the entire year because our landscape and cattle don’t do ATV’s.  And of course, marketing and selling purebred genetics is year-round as well.  There are many other odd jobs, as folks in the business know, but that’s the most of it.

What is it like raising your family on that ranch?

It is a blessing and I try to remind myself of that often.  I am so thankful that my kids get to experience this way of life, even if it may not be for all their life or their children’s’ life.  Those precious values we as parents are always striving to instill in our children seem to “come to life” on the ranch.  Long, hard work is daily. Birth and death are ever-present.  Patience is a prerequisite.  Family is important and forever.  If you ever have to go #2 in the woods don’t wipe you backside with Spanish moss – there are red bugs in it.  And oh yes, enjoy life and have some fun!

All this instilling of ranch life values stuff hasn’t prevented my kids from being spoiled however.  When you leave the ranch there is a whole other world central Florida has to offer – Disney World.  Both my wife’s parents have worked there for over 35 years, so frequent visits by their grandchildren are a must according to them.  I was just thinking back to a couple of weeks ago – my kids spent a day horseback with their dad, the next day at Disney, and then a day at the beach with mom.  It’s a hard life growing up on a central Florida ranch you know!

What advice do you have for other young producers about making it in the beef industry?

Respect tradition, but do not be paralyzed by it.  Your father, grandfather, uncles, and other veterans of the industry have great experience and vast knowledge.  Do not discount what they know.  But if you don’t have a willingness to adapt the industry will leave you behind.  The old guard can be hard to crack.  Stay determined, respectful, and patient.

Be involved.  Our population is changing.  It is going to take a concerted effort by all of us in agriculture to feed knowledge to those we feed physically.  Staying in the woods or hunkering down on the ponderosa will not suffice.  We all must fight the good fight.

Good business people take advantage of opportunities, great business people create opportunities.  Don’t be afraid of trying something new, different, or out-of-the-box.  Our country was discovered by bold explorers, founded by courageous forward thinkers, and prospered because of innovators and hard workers.  The more bold, courageous, innovative, and hard working professionals the beef industry has the better it will be.

What does it mean to you to be able to work with cattle everyday and maintain an agriculture lifestyle?

God, family, cows – in that order.  I can’t imagine doing anything else.  I love the cattle business, the people in it, and most of the work it takes to be successful at it.  I love the fact that there really is no retirement – you just go until you can’t go anymore.  Like being addicted to a drug our lifestyle ravages you body and mind.  But unlike a drug addiction, which can destroy your soul, this business, this lifestyle strengthens and purifies your soul.  Agriculture is primal and life sustaining.  Being a part of it keeps you grounded in an otherwise crazy world.

Florida is no stranger to tourism. What is one thing you would want those tourists to know about the Florida beef industry?

Working as a local rodeo announcer I get the opportunity to speak with 200-300 tourists on a monthly basis.  I stress to them that we not only have a deep and rich cattle ranching heritage here, but we also have a vibrant, unique, and economically & environmentally beneficial cattle industry that is alive and well.  Most folks are genuinely surprised.  Even more so when you tell them that several of the nation’s largest cattle ranches are headquartered in Florida.

Try explaining the whole beef industry to average folks and you’ll quickly see eyes glazing over.  You’re speaking Greek when you start talking cow/calf, stockers, feeders, and fats.  So I sum up Florida’s beef industry this way for tourist – Most of you know and love that western fed steak you get at a restaurant or buy at the grocery store.  It is entirely possible that at some time or another you’ve eaten a western fed steak that was born right here in Florida.

And finally, what is your favorite beef meal?

I’ve been asked this question several times and I simply cannot answer it with one meal.  So to follow the theme of my previous long-winded answers I’ll provide you with one more lengthy response on the final question. 1) Fried steak with rice and milk gravy.  Now this meal is not on the NCBA’s list of healthy beef cooking options, nor is there anything safe about it.  Although I consider it wholesome and if you were starving it would be nutritious.  My wife, mother, grandmother, and aunts all do it very well – it is a required cooking element of all the women in the family.  Lightly breaded steak, pan-fried in oil.  Add milk and flour to the used oil and drippings to create the gravy and spread that atop a heaping helping of sticky white rice.  2) Oak wood fire grilled steak.   This is more the men’s expertise.  We use oak wood – a plentiful commodity in Florida – in an open fire pit, sprinkle a steak with just salt and pepper, then barbeque to medium rare (my preference).  I’ve eaten steaks cooked liked this in the middle of the woods, or around the cow pens that a 5 star New York City restaurant couldn’t beat.

If I were to be on death row you’d have to bring me both for my final meal.


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The National Search For ‘Faces of Farming and Ranching’

U.S. Farmers & Ranchers Alliance Kicks Off Nationwide Search
to Find Top Ambassadors of Agriculture

When it comes to today’s agriculture, there are many examples of great farmers and ranchers all over the country doing wonderful things to bring food to the table for those around the world. But few of those farmers and ranchers are recognizable by consumers, mainstream media and influencers. In fact, the pictures and perceptions of farmers and ranchers often do not match reality.

USFRA wants to change that.

At USFRA’s Food Dialogues event in Los Angeles today, the organization announced it is looking for the “Faces of Farming and Ranching” to help put a real face on agriculture and shine a light on the heart, personalities and values that are behind today’s food.

“USFRA has started a movement to bring more farmers and ranchers together to answer people’s questions about how their food is grown and raised,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation.  “Many voices are leading conversations about food – and often leaving the people who grow and raise our food out.  We need to find the best people to be part of these conversations and represent the real farmers and ranchers of America.”

USFRA is looking for standout farmers and ranchers who are proud of what they do, eager to share their stories of continuous improvement with others and who are actively involved today in sharing those stories. Farmers and ranchers who raise a variety of foods differently, at differing scale and in all areas of the country are encouraged to apply as it is important to show American agriculture and all of its diversity.

Entries will be accepted through September 8, 2012 at Ten to 15 finalists will be announced at the November 2012 Food Dialogues event in New York City. This national announcement will open a public online voting period where visitors can vote for their favorite candidates. Those votes will be factored into the decision to determine “The Faces of Farming and Ranching.”

Winners will be announced in early January 2013 based on votes and the recommendation of a panel of judges.

The public will get to know the USFRA “Faces” winners through national media interviews, advertising and public appearances. For their time, they will receive a $10,000 stipend as well as a $5,000 donation to their preferred agriculture-related or local charity in their name.

“We want America to see the real faces of farming and ranching,” said Stallman. “This is an excellent way for those within agriculture to step up and showcase to the country what these hard-working farmers and ranchers are really all about.”

Entrants will be required to submit an online application and include a home video of less than three minutes that describes themselves and their farm or ranch. More details are available at

About U.S. Farmers & Ranchers Alliance (USFRA)

U.S. Farmers & Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans’ questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.

This press release was wholly or partially funded by one or more Checkoff programs.




Cindy Hackmann, U.S. Farmers & Ranchers Alliance (USFRA) / 636-449-5086

 Paige Graham, Ketchum on behalf of USFRA, / 312-228-6805


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And the winner is….

BLAKE KAPLAN is the winner of the YPC Summer Grilling photo contest and the recipient of a gift card to Outback Steakhouse! Hey, Blake…want to take your Cattle Call editors? Pretty please! :)

Here is his winning photo. “This is how we do it here in Mississippi. This filet didn’t need long on the grill.”

Thanks everyone for their entries! Keep a look-out for more ways that you can get involved with YPC.


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Lindsay Lewand on Life & Livestock

BY LAUREN CHASE (Montana Stockgrowers Association)

On the Cattle Call, I like to feature young beef producers and share their story about their lives raising cattle. Today, I feature Lindsay Lewand of Kingston, Tennessee. I haven’t met her in person yet…hope to someday soon…but I can tell she loves cattle, her family and being an advocate for the beef industry. Let’s all meet Lindsay…

Tell us a little about your family and farm in Tennessee.

I was raised on a cattle farm in Harriman, TN along the Emory River. My father, brother, husband and I operate a black angus commercial cow/calf herd on my late grandmother’s farm. I now live a short ride away in Kingston with my husband, Brian and son, Bo on Brian’s late grandfather’s farm. We just recently decided to sell our commercial cows to dedicate our farm to finishing cattle born on my father’s farm for local custom beef sales. And eventually plan to expand with registered stock. We farm roughly 500 acres including both farms (owned and leased hay fields).

What does it mean to you to be able to raise your son on a farm and work with your husband?

I thank God everyday for the blessings He has poured out for me. And that would definitely include my family and being on a farm. I feel our son is learning the most important things early on… Life, death, compassion, responsibility, and so much more.
My husband and I are quite a pair! All we wanted was to farm together and nothing else. It’s what we love. Brian usually works as a heavy equipment operator off the farm an having to help me during what few hours or days he had off. however, he has been at home on the farm for the past 6 months… And boy have we got a lot done around here! It’s so nice to have a man’s helping hand. I am so blessed to not only get to do what I was born to do, but to also have a husband who fully supports me.

What is your favorite activity to do on the farm? Why?

I love our (almost) daily trips around the farm. We ride out to check on things, relax, and take it all in.

Does your family have any history with raising cattle? If so, please explain.

My father’s family farming heritage reaches back as far as the Revolutionary War. The farm where I grew up was once a dairy farm. After a short break from cattle, my father started the black angus herd in 1978. By 1982 he was using registered black angus bulls only. We are quite proud of our commercial herd after his long, hard working years of building it.

What advice could you give young beef producers about the industry? 

Network! Get out there and connect with other farmers, university extension agents, professors, and other experts in the field. They have a wealth of knowledge and are there to share it!

You take amazing photographs. Why do you think it’s important for the beef industry to tell its story through visual imagery? 

I think we are visual creatures by nature. Photographs help show our story, our lives with consumers… With the rest of the world. People not only need but want to see and hear our story. Not only the beef industry but farming in general. There are also those out there who don’t want to hear it. They don’t care to hear. We must use our voices to help open up people’s eyes, minds, and hearts to who we are and what we do.

Is there any advice that either a grandfather or grandmother told you about life or farming that you could share? 

My grandmother was such a huge influence in my life. She taught me about life, people, truly loving… And gardening. Gosh, do I miss that woman. Most memorable thing… How important family is. Even when you are the little red-headed step child, you are just as important and loved just as much as everyone else.
Her son, the man I call daddy (even though he is my stepdad), carried that through to me. He is the most influential person in my life. And I owe my love of farming to him.

Finally, what is your favorite beef meal? And why?

A perfectly cooked steak (and tators) of course!! And when I say perfect, I mean you better know how to grill it with nothing but a little salt… And maybe some pepper, and still be able to make it melt in mouth. Why? No, explanation needed- its a steak! 

You can find Lindsay on Facebook, Twitter, & Instagram


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How Does Nutritional Management of the Pregnant Cow Influence Productivity of Her Heifer?

BY JOHN PATERSON, PhD (Executive Director of Producer Education, NCBA)  

What are several production factors to consider when trying to increase a herd’s profit margin?: Four factors to consider are:
1). percent calf crop based on the number of females exposed to the bull,
2). pounds of weaned calf per female exposed,
3). percent calf death loss  and
4). average calf weight per day of age as a measure of your bull power.  Feed consumed by the cowherd is a major cost of beef cattle production and has been estimated to be between 65 and 75% of total yearly cash costs.  Much of this cost is for harvested or purchased feeds which are used to supplement pasture/rangeland during periods of low forage quality and or quantity.  We have long understood how the cow’s requirements for dietary protein and energy change throughout the year and these changes can be graphically demonstrated in the following figure.  The highest nutrient requirements are during early lactation and the lowest are during mid gestation.  With regard to a pregnant cow, we have always assumed that we may not have to put as much effort into nutrition during mid-gestation compared to late gestation when the fetus is rapidly growing.  What if we were wrong? Work by USDA scientists at Ft. Keogh in Miles City has raised the question “During early to mid gestation, are we feeding the fetus or are we feeding the placenta”? For example, testicle and ovary development occurs much earlier (first trimester) than rapid fetal growth during the last trimester.

While there is an abundance of research aimed at understanding the influence of nutrition on heifer development and reproductive performance, one limitation has been understanding the long term consequences of nutritional restriction of the pregnant cow on subsequent productivity of her heifer calf.  The concept of “fetal programming” has been investigated to determine the long-term consequences of under-nutrition.  For example, early work by Barker and his colleagues studied human birth records in the United Kingdom and Europe found that under-nutrition in the first half of gestation followed by adequate nutrition from mid-gestation to parturition resulted in infants of normal birth weight but were longer and thinner than normal.  What was interesting from this research was that early fetal under-nutrition resulted in an increased incidence of health problems experienced as adults including obesity, diabetes and cardiovascular disease.  With a focus on cattle, Rick Funston and his students at the University of Nebraska conducted a couple in interesting studies aimed at how maternal under-nutrition influenced heifer performance.

Their studies suggested that under-nutrition (no supplement) during pregnancy caused a reduction in heifer weaning weights and subsequent pregnancy percentages.  Some other studies have reported instances of compromised maternal nutrition during gestation resulted in increased neonatal mortality, intestinal and respiratory dysfunction, decreased postnatal growth rates and surprisingly reduced meat quality.

Do you have questions for Dr. Paterson? Email him:


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Bottom Line – Passion is Key

BY CELESTE SETTRINI (The Couture Cowgirl

I had the grand opportunity to travel to the land of beautiful people ~ Hollywood,California for the US Farmers and Ranchers Alliance Food Dialogues.  Though a Californian all of my life I had never had the chance to venture south to Hollywood and quite honestly it was a nice place to experience but love my ranch life just a wee bit more ~ actually a lot more.  Nonetheless I am so very appreciative to the National Cattlemen’s Beef Association for inviting me as their guest.
I was fortunate enough to listen to two panels, one discussing pop culture and their connect to agriculture and then a tour of a Hollywood urban farm. Both were really well done and the panel members were unique to various different areas of expertise.   Organic walnut grower, sustainable food systems advisor, a farmer, a rancher, celebrity chef, television director and producer, and a professor of ag communications were just a sampling of those that contributed to the day’s discussion.
I can probably go into in depth analysis of what each had to say but what I thought was truly important was the bottom line that at the end of the day what did everyone have in common?  A passion!  I am a firm proponent of passion and following your bliss.  Each and every one of these folks were committed to their specific industry and savvy enough to truly listen to each other, try to understand each other and converse with each other.  That is what it is all about as far as I am concerned.  If we can engage in conversations with all corners of beliefs we can share our stories, we can experience each other, we can get a taste of the heart and soul of what each person brings to the table.
I was proud of our ag folks that represented all of us for I believe they truly brought a face to what agriculture is all about, farming and ranching is real, it is who we are, it is not computer generated, it is people getting after it each and every day and I think that those not directly involved in agriculture learned that on this special day.  As many of these folks I am committed to learning all I can about all thoughts on our industry, eager to engage and share and let my ag story tell itself through my passion and experiences.
I think Jeff Fowle (farmer/rancher/my friend) said it best ~ we don’t resist change, we resist being changed.  I thought of that for a long while and it is so very true.  I think more and more farmers and ranchers are open to getting the conversation going , trying to understand what needs to be done yet keeping to their values and who they are at their core but possibly tweaking a bit and making a change to make it all work for the good of the industry as a whole. What we don’t like is someone telling us we must change; we want to make that decision on our own.
Some might think I am an ultra optimist ~ I believe in the future of agriculture and the future of you and I, I believe in what we are doing to get the conversations going.  I am afraid the days of keeping to ourselves is over , for us to be successful in agriculture we must make the effort to share, to converse, to open up about what we do , who we are, why it is important to us.  I am a firm believer that if you speak from the heart and share who you are and maybe yes even  letting yourself be a bit vulnerable who  can tell you that you are wrong?  WE are doing good things , WE as an industry are making good strides, I believe that though at times we get frustrated with all that is handed to us each and every day we must find balance with it all. Together we can sort through it  and make a difference.  I am optimistic , we have to be if we are gonna get it done !
Thank You NCBA for the work you do on behalf of cattle ranchers nationwide, thank you for the opportunity to be a part of you for a day ~ I truly enjoyed it all !
 The United States Farmers and Ranchers Alliance (USFRA) is a newly formed alliance consisting of a wide range of prominent farmer and rancher led organizations and agriculture partners.  This marks the first time agriculture groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans’ questions about how we raise our food ~ while being stewards of the environment , responsibly caring for our animals and maintaining strong businesses and communities. 

I encourage you to check them out or


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