Category Archives: International Treaties

2012 Cattle Industry and NCBA Trade Show: Wednesday


On Wednesday, it’s time to go back to college…Cattlemen’s College, that is. Sponsored by Pfizer Animal Health, attendees can join break-out sessions and learn about things like: reproductive technology applications, managing resources, strategies to impact feed efficiency, finding profitability in volatile times, and future tools to drive beef demand. These sessions begin at 7:30 a.m. and last until 2:30 p.m. If you’re a student, you can attend for only $60. Regular cost is $150.

Be sure not to miss the opening general session which begins at 3 p.m. and head over to the trade show opening following immediately after.

There are various meetings throughout the day including American National CattleWomen, Cattlemen’s Beef Board, and NCBA-PAC.

For more information on any of these events and meetings, please visit

***Remember to use the hashtag #CIC12 to following along with convention attendees via Twitter.***


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Meet Your Chairman, Ben Neale


NCBA’s Young Producers’ Council has been under great leadership this year with Ben Neale (Tennessee) serving as chairman. He has worked hard to streamline YPC efforts and encourage young producers to step-up in leadership positions. Please help us to thank him for volunteering his time this year. In this post, Ben shares his thoughts on this year as chairman of YPC.

Tell us about some of the things you’ve accomplished this year for YPC.

I can’t really claim that I accomplished anything this past year. Most organizations have a leadership position, but without support from a committed and qualified board, nothing is accomplished. In 2011, the board was instrumental in laying a structural foundation for YPC and aligning it with the original vision created by past leadership and current staff. Everyone convened in the first quarter to create and to adopt a clear mission statement and set of objectives for YPC. Out of those, other programs have grown further, as with the social media efforts, our newly created projects such as what’s been offered for 2012 convention in demographic specific education, the travel scholarship program, and a pilot year for a mentoring initiative; All headed by various members that served on the board or with them through task forces.

What do you feel your biggest contribution to YPC was during your time as chair? 

When you have the opportunity to work with good people, all leadership has to do is be a sounding board for ideas and help the others work through them. I hope I was able to help in that capacity this past year and that our developments will be organizational stepping stones for the upcoming group to utilize and continue to grow.

What is your advice for the next chair of YPC and the leadership board?

No matter what it is, make something happen. There are a thousand things that need to get done and even if a mistake is made, it is a lesson learned. Keep moving forward. Doing nothing is the only failure. There are many issues we need to face head on as young producers and there is an array of tools that can be used to achieve results. As an organization, I hope YPC will continue to look for opportunities to work with other organizations across agriculture and even internationally to continually become more effective for everyone’s benefit. There is as much or even more opportunity in the cattle industry in the upcoming decades than when the west was settled. All we have to do as young cattle producers is choose a path and be determined to see that path to the end. There are multiple opportunities. We just have to look for them. Nothing comes easy. With anything there are challenges and with every challenge there are 100 people that will give you the reasons why something cannot work while they sit in a coffee shop and do nothing. Smile, thank them gracefully, and find the people you can work with that are as determined as you are to make things work. I take this quote by Theodore Roosevelt to heart and hope it will mean something to everyone else as well:

 “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

I have really appreciated the opportunity to serve as chair this past year for YPC and hope I have done everyone some good. Seriously, if I can ever be of help to anyone or if any of you ever come through Tennessee for a visit or need a place to stay please look me up. My door is always open.


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Download Cattle Industry Convention Mobile App

This story was originally published on BEEF Magazine’s website.

By Heather Rossow, BEEF Marketing

For the first time ever, the Cattle Industry Convention & NCBA Tradeshow is releasing a smartphone app for its 2012 show to be held Feb. 1-4 in Nashville, TN. Available for the iPhone, Android and BlackBerry, the Cattle Industry Convention & NCBA Tradeshow App (CIC&NCBA) will give its users access to everything the largest cattle convention has to offer – before, during and after the show.

Developed by BEEF magazine for NCBA and sponsored byPfizer Animal Health and Liquid Quality Feeds, the CIC&NCBA mobile app includes a complete list of the show’s exhibitors, sessions and speakers, including a map to navigate the show. In addition, marketing materials in a pdf format will be available from sponsors, along with text alerts and helpful tips about using the app. The app also allows users to search for activities and things to do in Nashville.

The NCBA app will allow attendees to plan in advance by selecting meetings, events and booth visits to place on their personalized calendars. It will also provide trade show contacts and exhibitor descriptions, in addition to profiles of meeting activities and a place for users to take notes.

Social media will also be incorporated into the app to connect attendees using the convention hashtag #CIC12. To find out additional information about the show, you can connect with National Cattlemen’s Beef Association by following them on Facebook and on Twitter at@BeefUSA. Make sure to also follow updates from BEEF magazine staff at @BEEFmagazine.

The free application can be downloaded by searching “CIC&NCBA” in the Apple Store, Android Market and BlackBerry’s App World. You can also download it and find more information here.


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2012 NCBA Convention Internship

You could be the 2012 Cattle Industry Annual Convention and NCBA Trade Show intern! Here’s information on how you can gain valuable experiences by assisting NCBA during the convention…apply today! 

2012 Cattle Industry Annual Convention & NCBA Trade Show

February 1-4, 2012 in Nashville, Tennessee

General Responsibilities
Students will be assigned to help many different NCBA staff members with a variety of meetings and events at the convention and trade show.  NCBA staff members will direct students in specific duties at meetings and events.

Students should be prepared for a wide range of responsibilities, including distribution of handouts, copying materials, overseeing committee meeting sign-in, setting up the PAC Silent Auction, working the NCBA booth, helping with youth contests and other general duties as required.

Students will assist with meeting the needs of attendees with the help of NCBA staff members.  One of NCBA’s goals is to ensure the comfort of attendees at the convention and trade show.

The Convention Intern Program provides an excellent opportunity to network with people throughout the beef industry.

NCBA strives to provide time for students to maximize their industry network.


  • Minimum Junior-level college student at an accredited university at time of application (Senior-level and graduate students are encouraged to apply.)
  • Must be available to work (generally) January 30 – February 4, 2012 in Nashville, Tennessee.
  • Declared major in an agriculture field of study
  • Minimum 3.0 GPA
  • Background in the beef industry highly desirable

Application Information
To apply, please submit the following via email (Adobe PDF / Microsoft Word)

  • Explanation of what you hope to gain from this experience (1 page maximum)
  • Resume
  • Two letters of recommendation
  • College transcript
  • Please note that only attachments emailed in Adobe PDF or Microsoft Office formats are acceptable.

Application Deadline: Wednesday, December 1, 2011.

Submit Applications To:

Note:  NCBA will pay for selected students’ convention registration, lodging, and certain meals while in Nashville.  Students will be responsible for their own transportation to/from the convention and all incidental expenses.


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Young Producers’ Council 2012 Travel Fellowship Application


Are you interested in becoming more involved with NCBA’s Young Producers’ Council? Would you like to attend convention? Well, now is a great opportunity to be able to do those two things!

YPC leadership is awarding Ten $250 travel fellowships to NCBA YPC members to offset registration and travel expenses to the NCBA Annual Convention held on February 1-4, 2012 in Nashville, Tennessee.

The NCBA Young Producers Council will be an active player in National Cattlemen’s Beef Association policy development and will work to cultivate more peer members, as well as serve as industry advocates. The council looks forward to increasing membership, participation and association leadership through enabling greater participation in the YPC at the 2012 Cattle Industry Annual Convention and NCBA Trade Show.

In order to be considered for the NCBA Young Producers’ Council Travel Fellowships, please answer the following three questions.  Please limit responses to 2 pages total.  Applications must be postmarked by December 1, 2011.  Recipients will be notified the first week of December, in order to allow time for arranging travel to NCBA.

Name: _____________________________________________________________________________________

Permanent Address: __________________________________________________________________________

Phone Number: ___________________________ E-mail: ___________________________________________

Age: __________State Cattlemen’s Affiliation (if applicable)_________________________________________

  1. What have you done within your local and/or state cattlemen’s associations?
  2. What do you hope to gain from attending the 2012 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show?
  3. Have you been involved in YPC/NCBA in the past?  If so, in what capacity?  If you receive this fellowship, how do you envision your background and talents to be beneficial to future NCBA Young Producer’s Council participation and activities?
An electronic copy of the application can be accessed here.

Please submit your application to: National Cattlemen’s Beef Association

C/O Barb Wilkinson

9110 East Nichols Ave, Suite 300
Centennial, Colorado 80112

Phone: (303) 694-0305

For additional information or questions contact: Ben Neale @ or Travis Hoffman @


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Why Bill on Beef?

BY LAUREN CHASE (Montana Stockgrowers Association)

Why do you feed cattle hay in the wintertime? What is the difference between a cow and a heifer? These are questions that you know the answers to, but for the majority of the population, this knowledge is foreign.

Trying to teach the public about ranching and beef production is Bill Donald, 5th generation Montanan rancher and current president of the NCBA.

Working with Bill, he and I produce a video series called: Bill on Beef. These videos are one-minute in length and feature him discussing a ranching topic. The video is then posted weekly on MSGA’s Facebook page, Twitter and website. We began this series in February and have covered topics such as haying, A.I., branding, grilling, calving, and much more.

The purpose of these videos is simple: to educate as many people as possible about ranch life and the beef industry.

“Part of my role as president of NCBA is to communicate with people for all walks of life as to the value of the cattle industry. Bill on Beef is a unique method of reaching people I otherwise would not have contact with,” said Bill.

With Bill’s wit and knowledge of the cattle industry, people return to our social media sites to watch the clip each time it’s published. Often, other cattlemen’s associations, agriculture advocates, and MSGA members share the video with their network of friends. The hope is that the more times the videos are viewed and shared, the better the chances of reaching the public. These are exactly the type of people we are trying to reach with Bill’s information and the networking ease on Facebook and Twitter makes for a better informed consumer-base.

If you’ve missed an episode, you can find all the archives on MSGA’s website, under the “Raising Cattle” tab. Also, if you have an idea for an episode, please e-mail me at

Also, be sure to check out tonight’s episode of Cattlemen to Cattlemen on RFD-TV at 8:30 ET. Along with clips from a few episodes, Bill and I will be sharing why we think social media in the cattle industry is important.


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Opportunities over the Oceans!

By Meghan Wooldridge

American ranchers have always taken pride in their work and their cattle. We, as Americans, have been fortunate to be able to have access to American Beef. The rest of the world seems to be realizing that they want some too!

The following facts from The Daily Livestock Report (Chicago Mercantile Exchange) on August 16th, 2011 are encouraging:

  • Beef exports continue to soar. June shipments of 80,909 metric tons were the largest this year, barely eclipsing the level of March. June shipments also represented the fourth largest month ever, trailing only August of 2000 and June and July of 2003. June exports were 20% higher than last year and brought total shipments to 442,433 metric tons, 26% higher than during the first half of 2010.
  • The largest destination for U.S. beef remained Canada this month with 16,766 metric tons being shipped northward. That is 67% more than last year and brings the yearly total to nearly 80,000 metric tons, 25.2% more than in January-June 2010.
  • Japan remained the second largest customer for U.S. beef. June exports amounted to 15,366 metric tons, 26% higher than last year. That brought first half 2011 exports to Japan to 67,433 metric tons 52% larger than in 2010.
  • Mexico, which was once our largest beef customer, remained the third largest destination in June but is second in the year-to-date rankings. Exports to Mexico this year are only 2.1% larger than in 2010 through June.
  • Korea, which was responsible for the huge surge in beef exports in March, actually took less beef than last year for the second straight month. Year-to-date shipments, driven by over 22,000 metric tons in March ( 4X the 2010 level) are still up 70%% for the year.
  • The value of beef exports exceeded $400 million for only the second time in history in June. The first time was in March. June’s $406.5 million was 25.5% larger than last year and brought YTD value to $2.233 billion, 41.5% higher than 2010.

Part of the mystery for ranchers is how they capitalize on the increased international demand.  In order for American beef to ship to certain export markets, third party verification approved by the USDA is required. Several companies offer Process Verified Program (PVP) services to producers. A list of approved companies can be found at

An example is AgInfoLink, a Colorado-based PVP company (1-800-287-8787 or

Beef destined for Japan must be from cattle that are under 20 months of age at the time of harvest. Cattle that potentially meet this requirement must be Age and Source Verified. Documentation of calving dates and specific animal identification are two fundamental criteria.

In order for beef to be exported to the European Union, the cattle harvested must be third party verified as Non-Hormone Treated Cattle (NHTC). These cattle cannot be given any hormonal growth promotants, including implants, at any point during their life.

As with any value-added opportunity, the results are heavily dependent on how the animals are marketed. Video sales are a popular and convenient place to see the premium potential of Age and Source and NHTC cattle.

At the end of the day, Americans should be proud of their country and its cattle. BEEF…Its what’s for dinner… anyone know the Japanese translation??


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